I am a brand & graphic designer (and a few other things) based in Belgrade
I graduated in Graphic Design from the Faculty of Applied Arts and have since worked across different sides of the industry: from a marketing agency and a tech start-up to the marketing team of a telecommunications company. I create visual identities, campaigns, and design systems that help brands communicate clearly and stand out.Â
When I'm not designing, you'll probably find me planning my next trip, researching the most random topic you could imagine, or looking for inspiration somewhere really far from my desk.
Education
Faculty of Applied arts, Belgrade
Bachelor of Applied Arts, 240 ECTS credits
October 2017 - October 2021
Sciences and mathematics department
First Belgrade grammar school, Belgrade
September 2013 - June 2017
Skills & Interests
languages
Serbian (native), English (advanced), Russian (intermediate), German (elementary)
software
Adobe Illustrator (advanced), Adobe Photoshop (advanced), Adobe Lightroom (advanced), Adobe InDesign (elementary), Adobe After Effects (elementary), Figma (intermediate), Procreate (advanced), CapCut (advanced), Canva (advanced), AI Image Generation (Midjourney, Adobe Firefly)
hobbies & interests
photography, travel (instagram account with over 20k followers), art history, cooking, marketing & social media, content creation
Work Experience
Digital Brand Designer
Hyperoptic
• Brand champion, building on Brand Identity, producing a wide range of creative assets for all channels to support funnel activities
• Design and produce ads, web banners, Digital Out of Home, and video content, including scalable paid ads in Smartly.io for Meta campaigns.
• Collaborate with internal and external marketing teams to conceptualize and execute wider campaigns
October 2025 - now
Freelance designer
Multiple clients
• Jurka Belgrade: Sole designer shaping the brand’s visual identity since launch, creating everything from party visuals and social media content to paid ads and printed materials across all brand touchpoints.
• DealCollab: Built the brand identity from scratch, including logo design, visual guidelines, brand book, social media templates, presentation decks.
• Itekako: Created internal branding materials and employee-focused designs, including custom merchandise, and branded employee gifts
June 2025 - now
Brand designer (Marketing Team)
Hunch
• In-house creative expert
• Developing visually engaging assets for the company's blog, social media channels, and advertising campaigns, aligning with the brand strategy
• Creating and enhancing Hunch's visual identity, ensuring consistency across all channels and materials
• Designing website assets and website landing pages ensuring an on-brand and user-friendly online experience
• Filming and editing video content for social media
February 2024 - July 2025
Graphic Designer (Marketing Team)
Hunch
• Delivering design content and illustrations for the Marketing and HR team
• Developing visual concepts and designing advertisements that effectively communicate with target audiences
• Designing marketing campaigns based on a marketing concept and brief
• Creating illustration kit with more than 350 on-brand illustration elements
• Creating a style guide for company social network channels
• Redesigning brand visual identity and design assets
• Creating company merch, welcome kits, partner gift kits, and all promo printed materials
November 2021 - February 2024
Junior Graphic Designer
McCann Belgrade
• Participating in projects from concept to completion, contributing to the creative process
• Working for brands such as Coca Cola, Erste bank, Galenika, Telekom Srbija, Frikom, Carnex etc.
• Creating assets to meet specific needs, such as packaging, displays, or imagery for print
October 2020 - April 2021
(and what ends up on my desk)
What I do
Digital Design
Campaign Design
Brand Identity
Design Systems & Templates
Designing social media content, display ads, web assets, landing page visuals, and other digital experiences.
Developing creative concepts and assets for integrated campaigns across social media, paid ads, digital channels, and offline touchpoints.
Creating visual identities from scratch or helping existing brands evolve through logos, typography, color, and brand guidelines.
Building scalable systems, templates, and guidelines that help brands stay consistent as they grow.
Employer Branding & Internal Design
Creating employee-focused experiences through internal campaigns, company merchandise, gifts, and branded materials.
Creating animated assets, short video ads, social media content, and simple motion graphics to bring brand stories to life across digital platforms.
Motion & Video Design
Print & Physical Design
Bringing brands into the real world through printed materials, event assets, merchandise, packaging, and other physical touchpoints.
Presentations & Marketing Materials
Creating engaging decks, sales presentations, pitch materials, and branded templates that help teams communicate ideas clearly and consistently.